"I'm not being a snob or putting anyone down," my colleague emphasized. As a workforce-readiness trainer, her concerns are naturally about developing meaningful touchpoints for this demographic, because hitherto she'd only worked with upwardly mobile white-collar elites — professionals with at least a 4-year degree.
"How," she asked, "do you reach someone so they'll consider an occupation they never believed possible for themselves? Or go back to school, when they hated it and dropped out before they even reached high school?"
How do you persuade an individual to see a world of possibility?
The latest word is that — globally — 291 million Millennials are unemployed and/or not engaged in any sort of educational pursuit. (To give an idea, there are roughly 316 million people in the United States). That's a lot of young people without a sense of what they want to do in life. And nobody — but nobody — makes a lasting change on someone else's say-so. The most profound changes originate from within, from desire and ambition and curiosity and renewed self-confidence and a psyched-up belief in possibilities.
So how do you reach someone who might be metallic in their impenetrability, or so closed down in their self-concept, they can't believe possibilities exist for them beyond what they see day-to-day? The writer Antoine St. Exupery had a brilliant comment: "If you need to build a ship, don't give people tasks and plans; teach them to love the sea."
No matter who they are or where they come from in life, the ingenuity of everyday people always finds creative answers to solve problems. It's been shown time and again.
So to my colleague I said, "I think you have to meet them where they are — and leave them with a new idea."
A lot of young people are told to find work that is stable, profitable, respectable. This is good common sense but it leaves out a host of other lifelong needs — the possibility of feeling inspired, room to learn and be creative, opportunities to solve problems that not only ease the anxieties of trustees and shareholders but also humanity at large.
As society advances, we'll all need to work smarter with our heads, less with our hands. We need people who know how to think critically, and imagine and produce, all with a vigor and enthusiasm that attracts more ideas and customers and business alliances. (Nobody likes working with teams that are humorless, uninspired, down in the dumps).
Howard Thurman said it best: "Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive."
