Creativity belongs to all of us. Everyone has the creativity "muscle," and it's usually got to be spiritually, emotionally, and intellectually nourished. How that's done is as individual as you are (travel, reading, music, visiting museums, hanging out with loved ones).
But I will also tell you the one feature that separates strong creatives from weak ones, and that is the ability — actually, the will — to live in an authentic, truth-seeking way. Originality, creativity, and critical thinking are closely tied.
Without those, design becomes merely ornamental; writing reads like pomposity; and sales pitches lack a sense of caring and commitment. And trust me: your audience is smart enough to know the difference. They may not voice it, but it can be felt at a gut level.
Whether you write plays or cast TV commercials or plan sales strategies, you can't hit that chord of truth unless you know how to be truthful in your own life. That chord of truth is the magical thing that makes others laugh out loud, wet in the eyes, or agree to buy services from you — because somehow, without using neon signs to say "I AM REAL," you've just shown them something authentic in raw, insightful, or very funny terms. It signals that you get it. You're not afraid to commit. You will deliver.
And it's really true: the unexamined life is not worth living, because if you're constantly sweeping things under the emotional rug, over time you're living without a lot of authenticity. Shallow relationships become easier than real ones. Forget about having crucial conversations; you stop bothering to even ask the right questions. You watch a lot of TV and come to believe celebrity highlight reels are the best life a person can have — so you watch more TV. Your relationships become more like possessions, and your possessions start to feel like achievements.
There are emotionally fraudulent people in the world. It's not that they're bad people, only that their inner reserves are skimpy, sterile, or shallow. They don't bother to replenish them, because to do so means first looking at their lives for what's missing. That can be a harsh reality to face.

And yes, by necessity, we all wear masks. Sometimes it's just good manners to do so, but it's no way to live. A contrived human being cannot exercise creativity any more than a copy of a copy can be called original. If you can't be honest with yourself, why on earth would anyone else trust you?
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